Indeed Usability Resarch
Target with university students to realize usability of resume building page
Project Type
User Research - Group Project
My Role
User Researcher
Team Member
Divya, Sanika, Rachel, Rishabh
Time
2021/09-2021/12
Tools
Zoom, SurveyMonkey
Objective
As the world's #1 job site, with over 250 million unique visitors** every month from over 60 different countries, Indeed has become the catalyst for putting the world to work. Indeed is intensely passionate about delivering the right fit for every hire. Indeed helps companies of all sizes hire the best talent and offers the best opportunity for job seekers to get hired. (Source: Indeed.com)
Check if the users successfully complete the resume-building process of the Indeed platform. Compare user preferences between mobile and desktop devices.
We will be analyzing the feature through 3 mediums -
1. Mobile iOS
2. Mobile android
3. Desktop
Research Roadmap
Heuristics Evaluation
What we did
A team of 5 members reviewed static screens of the ‘resume builder’ feature of the indeed platform. For the evaluation, we used Nielsen Norman Group’s 10 Usability Heuristics for User Interface Design. Each individual reviewed both - the mobile app as well as the desktop website. For the mobile app, the choice between android and iOS interface was based on availability.
The evaluation and recommendations you see here are a combination of the analysis done by each individual. Furthermore, we scored each evaluation point based on the severity of the usability heuristic. Along with, whenever necessary, we have incorporated ways of improving the usability and user experience.
Target Interface
10 Usability Heuristics Criteria
What we found
Some parts are good for users; some parts are not easy for users to understand and use. Therefore, we decided to keep researching the resume building function to do more tests and do the user interview.
Below are examples of what we found based on Heuristic evaluations.
Usability Testing
Setting
Remote moderated usability testing.
Tested 10 university students who haven’t used Indeed before and are looking for internships.
Alternatively counterbalanced between mobile and desktop devices.
Each session was run for 60 minutes.
User demographic
Architecture
Civil Engineering
Medical
Petroleum Engineering
Information Science
Urban Design
Computer Science
Education
India
United States
China
Taiwan
Country
Usability Testing
Setting
-Remote moderated usability testing.
-Tested 10 university students who haven’t used Indeed before and are looking for internships.
-Alternatively counterbalanced between mobile and desktop devices.
-Each session was run for 60 minutes.
User demographic
Architecture
Civil Engineering
Medical
Petroleum Engineering
Information Science
Urban Design
Computer Science
Education
India
United States
China
Taiwan
Country
Critical factors
Executive Summary
Task
What are most users struggle for
Task 1 #Locate the resume tab
Starting from the landing screen of the Indeed website, the user is asked to identify the resume tab without any instruction.
#This is the only task user spent longer on PC than mobile since the resume building working is not clear on PC.
Task 4 #Fill out Education details
This screen is for the users to add their education where they add information regarding all previous educations.
Task 7 #Add job preference
This screen is for the users to add the kinds of jobs they are looking for, so it is easier for the application to understand their preferences and needs.
Task 9 #Review Resume
After the user completes the resume by inputting all the info related, the user can see this review screen. Here, the users can read through the draft of the resume and make some necessary changes.
Site to Site Comparisons
System Usability Scale | Mobile & Desktop
Users preferred using desktop over mobile application. The experience on the desktop was fairly consistent across users.
Total Time Taken | Mobile & Desktop
7/8 users took relatively less time to create a resume on the desktop. The difference in time can be attributed to the ease of typing that the desktop provides over mobile. It also talks about the relative ease of navigating the website over the mobile application.
Performance Metrics
Difference in Avg. time on task | Mobile & Desktop
On average, for 8/9 tasks users took relatively less time on desktop than the mobile app.
Average time on task | Mobile & Desktop
Testing with more users can help in further evaluating how time on task correlates with the user’s experience with the application.
